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The Icon

The world’s first buildable luxury icon.

Regular price $199.00
Sale price $199.00 Regular price $350.00
$151.00 off

Timeless : Because flowers die in a week

Mindful : 2-4 hours of focused therapy

DIsplay : Premium blocks. Heavyweight feel

TIER 1 — $199
Next: $249
28 Remaining at this price 15% claimed
T1 $199
T2 $249
T3 $299
REG $350
Ships March 2026  ·  30-day returns  ·  Secure checkout
Why preorders ?

In 2025, we made every order ourselves by hand — and it nearly broke us and the brand.

Amazing product, but managing ourselves orders ended in delivery times that didn't match our standards. So we're rebuilding: professional logistics, faster shipping.

The pre-order window gives us the time to do it right. In return, you get the lowest price we've ever offered:

  • Tier 1: $199 — First 33 orders
  • Tier 2: $249 — Next 33 orders
  • Tier 3: $299 — Final pre-order batch
  • Regular price: $350

The earlier you believe in us, the more you save.

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The Icon

$199.00 Regular price $350.00

What's in the box

785 pieces

High-quality ABS bricks, sorted by building stage. Color-coded for effortless assembly, click by click.

The book

More than instructions — a luxury magazine inspired by fashion editorials. A collectible in its own right.

A unique product

An exclusivity. A 1:1 luxury icon you assemble yourself — piece by piece, brick by brick. Designed in Paris.

More Than a Building Set

785 blocks. A step-by-step manual designed in Paris. And the quiet satisfaction of watching something iconic take shape, piece by piece. No screens. No distractions. Just the hypnotic sound of the bricks clicking and the slow reveal of a design that’s captivated the world for decades.

Once completed, The Icon sits on your desk, shelf, or dresser with a heavyweight presence that stops everyone who sees it. It’s the kind of object that makes people pause and ask: “What IS that?”

It’s not a replica. It’s not a toy. It’s a new way to experience luxury — one brick at a time.

Whether you’re building it for yourself or gifting it to someone who appreciates craft, design, and the satisfaction of creating something beautiful — The Icon delivers an experience that lasts long after the last piece clicks into place.

An unforgettable Gift

Flowers last a week. Gift cards get forgotten. REART creates something different: 2-4 hours of focused creation together, and a luxury icon that stays on their desk forever.

Every REART comes in premium packaging designed for gifting. No wrapping needed — just open the box and watch their face.

It’s the birthday gift that makes the room go quiet. The Valentine’s present that says “I get you.” The “just because” surprise that becomes a story they tell for years.

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About us

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