★★★★★
l absolutely love it!!!
So gorgeous and so much fun. I think it's the most genius idea. You should definitely do other handbags. It brought out my inner child of playing with legos.
The Icon
A REART original.
The world's first and only buildable birkin.
Regular price
$199.00
Sale price
$199.00
Regular price
$350.00
Unit price
per
SAVE $151.00
Timeless : The gift they talk about for months
Mindful : 2-4 hours of focused therapy
Display : Premium blocks. Heavyweight feel
Following the success of the first preorder batch, founder pricing has been exceptionally reopened before the next price increase.
A Worldwide exclusive.
FOUNDER PRICE — $199
Next: $249
Only 6 left at $199
81% claimed
Founder
$199
Next Tier
$249
Final
$299
Official
$350
FREE SHIPPING · 30-DAY RETURNS · SHIPS IN JUNE
Why preorders ?
THE ICON is produced in limited quantities to preserve the quality and exclusivity of each piece.
Following the success of the first preorder batch, a new preorder phase is now open before the next pricing tier.
Orders from this phase are expected to begin shipping progressively from early June.
Shipping & Returns
Secured & Tracked Shipping: Shipped early June to ensure each product meets our highest quality standards.
Satisfaction Guarantee: You have 30 days to return your product in its original condition if it doesn't meet your expectations.
What's in the box
785 pieces
High-quality ABS bricks, sorted by building stage. Color-coded for effortless assembly, click by click.
The book
More than instructions — a luxury magazine inspired by fashion editorials. A collectible in its own right.
premium packaging
Designed to be an experience from the first moment. The box, the compartments, the fabric
A unique product
An exclusivity. A 1:1 luxury icon you assemble yourself — piece by piece, brick by brick. Designed in Paris.
the original. The interpretation
Some objects become universal icons.Their silhouette alone is enough to recognize them.
At REART, we start from these iconic forms and transform them into sculptural objects to assemble.
Each piece is deconstructed, element by element, to reveal its structure, proportions, and balance.
Once completed, the piece becomes a collectible object: to display, to contemplate, and to understand
It all begins with a handful of black bricks..
From simple elements, a recognizable form begins to take shape.
What starts as raw material slowly transforms,step by step, into a sculptural interpretation of an icon.
Here, the process matters as much as the result.Construction reveals the form.
The form reveals the object.
an icon reimagined
An inaccessible icon becomes an artwork you build.
REART transforms a symbol of luxury into a creative experience.
Each piece is designed to be assembled, understood, and gradually revealed.
In the end, the object is no longer just an interpretation:
It becomes your own creation.
A vision brought to life
Countless people dreamed of a product like this. Until now, it only existed in AI-generated that never were materialized into reality.
At Reart, we saw this as an opportunity to turn imagination into something tangible. Developed entirely in-house, this exclusive piece represents more than just a product it’s the first step in a journey to redefine luxury. With every detail meticulously crafted, it stands as a testament to precision, creativity, and exclusivity.
Brought to life for those who demand something truly unique.
They built it.
Here's what happened.
World's first brick Birkin. Their thoughts
★★★★★
Addictive and so much fun!
My husband was laughing when I opened it on the bed and just one hour later, it was done! He looked at me like I was crazy for finishing it so fast. Honestly, I was having so much fun I couldn't stop. Such a unique and satisfying experience!
★★★★★
My congratulations on such a beautiful model.
I am a very experienced Lego builder and it is clear that you have worked very hard on this model, and you should be congratulated! Many thanks. I love IT !!!
★★★★★
What a great way to work on my Lego adventure!
Give this project experience a try because it felt great to se pieces come together or even when you do mess up and have to reassemble some parts. My beautiful black Birkin looks immaculate on my TV console. My own A collection that l'm proud to build and own.
★★★★★
I received my Birkin and I absolutely love it!
The concept is so creative and unique. I've never seen anything like it. It's truly a conversation piece and a work of art. Thank you for bringing such an original idea to life!
★★★★★
Even better in real life!
I'd seen the photos, but unboxing it in person was on another level. The quality, the details, the whole concept… absolutely mind-blowing. It was such a joy to build and discover step by step. Honestly, huge congrats on this brilliant idea.