Why Are We Selling at $199?
The real story behind our lowest price ever.
2025 — The Year We Did Everything Ourselves
REART wasn't a company. It was two people with ambitions and dreams.
Every single order shiped was built by us. Not managed by us. Not overseen by us. Built with our own hands.
Cutting foam inserts by hand until 2 AM. Stitching and embroidering every fabric pouch. 795 bricks sorted one by one, per bag. Boxes assembled. Labels printed. Thank-you notes written by hand.
All of it. Just the two of us.
For the Display Edition, it was even more intense: 3 hours of manual assembly per bag, followed by careful hand-varnishing of every single surface. We sewed the pouches. We built the packaging. We taped the boxes shut.
It was passionate. It was personal. And at some point, it became impossible.
What Went Wrong ?
Orders started piling up faster than we could fulfill them.
Delivery times stretched to two months. Sometimes longer. Frustrated messages started arriving in our inbox. Chargebacks followed.
And the hardest part? Our customers were right to be frustrated. They paid premium prices and deserved premium delivery. We couldn't give them that.
The Realization
We could have kept going. Taken more orders. Lost more sleep. Burned out completely.
Instead, we stopped and asked ourselves a hard question: what kind of brand do we want to build?
The answer was clear. Not one that runs on chaos. Not one that sacrifices the customer experience for the sake of "hustling through it." Not one that puts passion above professionalism.
We realized something that changed everything:
Passion without systems is chaos. Love for the product without operational excellence is an insult to our customers.
The Decision
In early 2026, we made the hardest call of our short history.
Pause everything. Rebuild from the ground up.
Professional logistics. A fulfillment system that ships in days — not months. The kind of infrastructure that lets us grow without losing our soul and fully satisfies our clients.
This rebuild takes 6 weeks. We had two options:
We chose option 2.
The Tier System
During our pre-order window, we're offering The Icon at prices we've never done before, and will definitely not do again. The earlier you order, the less you pay.
Tier 1 — $199
The first 33 orders. Our founding supporters. The people who trust us before anyone else (and the lucky ones found who still find it at this price). They get the lowest price REART has ever offered (and will ever) — for a product that over 300 people already paid $330 for.
Tier 2 — $249
The next batch. Still a major discount. Still an incredible deal. But Tier 1 is gone, and so is $199.
Tier 3 — $299
The final pre-order batch. Last chance to get The Icon below regular price.
Regular Price — $350
Once the pre-order window closes, The Icon returns to its standard price. The same price 300+ customers already paid — and loved.
What You're Getting
Let's be clear about what $199 gets you:
This isn't a discount because the product is worth less. It's a thank-you because your patience is worth more.
What Happens Next
Your order ships March 2026. During the 6-week window, we're:
When your box arrives, it'll be the best version of REART that's ever existed. Same obsessive attention to detail. Same Paris design. But delivered the way you deserve.
A Note From Us
We're not a luxury corporation. We don't have investors or a marketing department or a warehouse full of inventory.
We're two people who saw something that only existed as AI-generated images on the internet, and decided to make it real. Over 300 customers trusted us in our first year and told us it was "the most genius idea," "addictive," and "even better in real life."
That trust means everything to us. And this pre-order is our way of earning it again, properly this time.
Thank you for believing in what we're building.
Ready to Build?
Thank You ❤️